Business owners are always on a quest to improve their conversion rates. It’s all very well having a lot of traffic come to your website. But that doesn’t do you much good if no one goes on to perform a valuable action. You want people to make purchases, sign up for your newsletter or register their details. Many experts will give you tips on how to change your website to increase conversions. It often involves playing with the layout, text and colours to get things right. However, you might be able to increase your conversion rates with a few smart tools.
Analytics Tools
When it comes to improving conversions, analytics tools are the most essential. While they won’t help to make any improvements on their own, they do give you excellent insight. The most popular tool to use is Google Analytics, which can give you a lot of useful information. You can see who is visiting your site and their behaviour. This will help you work out what you’re doing wrong and what you’re doing right. There are other tools available, however, so don’t feel you have to stick to Google’s.
Combine Services in One Application
Lots of businesses require you to use third-party sites if you want to get the attention you want. For example, you might list your business on booking website if you own a restaurant or hotel. An online retailer might want to put their products on several different selling sites, such as Etsy and eBay. That means you can have bookings or orders coming in from ten different places and it can be hard to keep up. You can find tools that make it easier to see all the information you need in one place. For example, Eviivo can be used with lots of hotel booking sites to view all your bookings on one app. You can use a retail tool to sell from several sites but have one shopping cart too.
Shopping Cart Recovery
If you’re an online retailer, you might find that people sometimes abandon their shopping carts. Sometimes this is because they’ve had second thoughts or found a better deal at the last minute. But it can also be because something distracted the buyer or a technical problem occurred. When this happens, it can be helpful to recover the shopping cart for them when they next visit your site. You can use tools like Rejoiner to capture their email and send them a reminder about their shopping cart. You can even offer a discount to finish their order.
Social Reviews
Prompting your customers to write reviews is another way you can improve conversions. If you want a tool that will help, you can use something like Yotpo. You can set it to send an email out to a customer asking for a review after their purchase. Another useful feature is its integration with social media platforms. When someone posts a review, it can be posted on networks such as Facebook and Twitter.
These helpful tools can improve your online conversions, so try them out today. You could notice a significant difference.
