Being able to stay ahead of the curve and ahead of the competition in the world of business these days is no easy feat. In order to thrive, businesses have to come up with completely fresh ways of doing things and innovative new approaches. The reason is, those businesses that don’t, the ones that continue as was and only make the slightest of changes are the ones that are getting left behind.
Thanks to technology, businesses now operate in a rapidly-changing, super-competitive and, let’s face it, extremely disruptive time. Transforming the way you do business is now part and parcel of business and is a huge topic in a lot of strategies about moving forward. It has to be; disruptive business trends have forced it.
The World Of Apps
It started with the rise of the smartphone, but this has since transformed into the rise of apps because it is these apps that are disrupting businesses like never before. On the one hand, you have apps eating into once dominated industries, such as the Satellite Navigation industry once owned by TomTom and Garmin. While, on the other hand, you have more and more consumers shopping through native apps; a trend that won’t fade because shopping through apps is so much easier. Luckily, it also has a ton of benefits for your business.
On-Demand Streaming Services
The world as we knew it was turned on its head when streaming services came about, and as a result, some of the biggest names in the game collapsed. Blockbuster went and now Netflix dominates. CDs also become null and void in favor of Spotify and iTunes. The reason being, these cater to the on-demand culture we have become so obsessed with. What can you learn from this as a business leader? That your customers want improved flexibility and faster delivery, which is why we recommend you keep on top of live-streaming video and focus on ways to incorporate the Internet of Things into your future.
Community Marketplaces Are Winning
Some of the biggest and best disruptive technologies have taken this idea of community marketplaces and run with it, something that will continue to creep in and shake up industries. Every industry too. Shiply is currently transforming the removals industry by having removal companies compete for work, thus reducing the hassle and cost for the consumer. This is following on from the likes of Airbnb, which connects people wanting to rent with people who have accommodation, while Uber has turned the taxi industry upside down. To do this in your industry, it is important to outline the dominant business model, dissect the underlying beliefs and then find a way to turn that on its head.
Just The Start For Shared Economies
The digital world, for all its faults, has brought about this ideology that started with social media platforms and has transpired into a shared economy that has a lot of businesses worrying. It uses this idea that people prefer to borrow things than they would buy them, which is why so many are now renting assets from those who own them. On the grand scale, you have ZipCar and LendingClub, which has gone from strength to strength. Then you have more niche companies, such as Park At My House. What you can learn from this as a company, is that you should be looking for ways to stay ahead by improving your efficiencies, building a tighter community, building trust and innovating.
