Do you feel like your business really has something new and exciting to offer which isn’t offered elsewhere? Could it really be the next big thing and shake the industry as we know it? Could you have even have planned celebrity endorsements? Do you feel like despite all of that, your business just isn’t getting the recognition it deserves? Well, if that’s the case, then there is probably a good reason for that. “Why?” you might ask yourself. After all, you’ve been trying so hard, and your services or product are legitimately great, not just one of those dime a dozen cheap cash-grabs. Well, chances are it is all due to either bad, underperforming advertisement or marketing. If you are interested in a few ways which you could start implementing into your plans soon to get your business the exposure it deserves then keep reading.
Get listed
Most important of all, is not to attract new customers, but make it easy for your existing clients to be able to contact you and find you with ease. If you want to be found much more easily, put yourself online in the three big listing services. Google places, and consequently Google maps, allows for business listings which can be completed with a mere form which shouldn’t take very long at all. It will get you not only on the maps themselves, it will also make you show up in searches more frequently and the sort. Microsoft has a similar service with their Bing search engine which is worth registering on as well, despite its relatively smaller exposure it might provide, it is worth investing a few minutes into. The rest are rather irrelevant but Yahoo! Local might be worth it as well, it is free after all.
Hire an SEO firm
SEO stands for Search Engine Optimization, it’s a term being thrown around a lot lately, and has garnered quite the following. SEO companies are essentially digital marketing agencies which help you get your name out there on the internet. Dealing with social media, search engines, content, an SEO consultant has quite the skillset at their disposal. If you are willing to properly get invested in customer outreach, this might be just the thing for you.
Get a Youtube channel
Have a youtube channel to post various things, from an introductory video showing what your business is about, to some behind the scenes in the company or something along the lines. It’s a good way to create memorable and maybe even humorous content for your potential customers. Much like other social media, interesting content gets linked around and shared amongst friends and businesses alike, making it that extra bit of exposure which might just bag you a few extra customers. Later on down the line when your channel is a bit more established, you essentially just send out announcements to thousands of people whenever you want. It really is something worth investing in, as it is first and foremost, an entertainment platform, so being able to grab your target market’s attention during their relaxing time, is quite the feat which is not possible with your typical bus ads and banners or billboards.
