If you’ve just started a new business or you’ve been trying to run one for the past couple of weeks, then you’ve come to the right place. Marketing for a startup is difficult especially if you are new to owning a business, a newcomer in the industry, or simply don’t have the correct experience for what you want to achieve.

Marketing gets easier when you know more about your own business. If you try to break into an industry that you don’t understand or is already dominated by giants, the then you’re going to have a rough time. If you try to break into a niche, then there are probably well-established companies that consumers trust and have no reason to move away from. In these kinds of situations, what should you do?

You get what you pay for

There are many budget marketing options for small and large businesses alike, but budget is budget when it comes to marketing. If you don’t want to pay for a premium service then you won’t be getting a premium service. Posting a single social media message isn’t going to get noticed without a ridiculous stroke of luck, and paying for cheap web design and logo design is going to get you nowhere. You are what you pay for in the world of business, so unless you want to project an image of frugality, you are going to have to bite the bullet and accept the high costs of real promotional campaigns.

Trust experts

When you’re a newcomer to a field, you should listen more than you talk. Soak up advice, learn from others and don’t be afraid of looking like a newbie. There are branding agencies that you can hire who will provide the knowledge and expertise you need to promote your brand and drag it out of the shadows. Experienced business owners will always tell you that there is nothing more valuable than a mentor to guide you through every stage of your startup, and there is nothing more qualified than an agency dedicated to that cause.

Attack from all angles

When you want to get noticed, you need to get yourself out into the open. If you want people to see your business, then you need to show it to them as often as you can and in as many places as you can. If you have a physical business, then utilise local advertising and directories. Regardless if you have an online business or a store, you should be utilising social media, you should have a well-made website, and you should be subtly promoting your brand via the communities you are involved in.

Show it off

If you want to show off your products, then you should be getting it into the hands of reviewers, video content creators and publications. Even if you have a service, you can strike deals with major content creators and offer them a deal. Whether it’s free access to your services for a certain amount of time or just money, you can often get people to talk about your product if you pay them or give them an incentive.