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How can SEO help grow your business?

Any business that has an online presence should understand the importance of SEO or Search Engine Optimisation. This is the process which attempts to improve a company’s organic search engine ranking through a variety of techniques. The ultimate goal is to increase the site’s exposure and attract more visitors to the site from search engines.

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Why do I need SEO?

The unique thing about search engines is that they provide targeted traffic, which means people find your website based on their search terms and what your site offers. If your site doesn’t rank on any Google, Bing or Yahoo! Searches then you will be missing out on a significant amount of visitors and therefore potential business.

Search queries are the words that internet users type into the search engine’s search box when they are looking for information or companies that sell what they want. These few words carry extraordinary value and if you can get your business to rank near the top of search engine results, for phrases that relate to your products or services, then you will undoubtedly see an increase in web traffic.

How do search engines work?

Search engines use automated robots, often referred to as “spiders”, to crawl pages on the internet and return whatever information they find. Once a page has been found, some of the information it contains is stored in the search engine’s database and subsequently used for future searches when relevant queries are entered. The results that you see displayed after performing a search are the ones that the search engine deems most relevant and important in relation to your query. Furthermore, the results are ranked in order of perceived value or importance. SEO techniques attempt to influence both a site’s importance and relevance in the search results that are displayed to a web user.

Search engines use extremely complicated algorithms to sort through all of the information on the internet and rank it in terms of importance or relevance. The search engines themselves don’t give a huge amount of information away in regards to improving your rank, but the one thing that they all (Google, Bing and Yahoo!) agree on is that having high-quality, original content on your site is paramount. A useful, information loaded website is going to rank higher than a site which contains nonsense.

Can I do SEO myself?

The simple answer to this question is yes. When you create your site and fill it with useful information you are effectively optimising it for search engine use. However, search engine optimisation companies have spent a lot of time and money researching the best SEO techniques, so the services they offer can be worth their weight in gold. They will often analyse every aspect of your website and then provide a game plan for improving its search engine ranking. This is why an online company like www.watches-of-switzerland.co.uk or perhaps large supermarket chains with online ordering systems could benefit greatly from employing a specialist SEO company to help with their SEO strategy. They probably receive a large number of online sales already, but an increased number of visitors to their site will inevitably increase their sales even further.

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