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How to make your bar or restaurant successful in winter

People may make the assumption that the winter time is a flourishing time for bars and restaurants, as people gather together throughout the festive season to eat, drink and be merry. However, this only lasts for a month and for the rest of the time people choose to huddle indoors out of the cold.

With this in mind, restaurant owners need to think of ways to draw the general public out of the comfort of their home and into the comfort of their restaurant instead. With the help of catering equipment specialists Nisbets, we’ve created a list of ways to have a successful restaurant business in winter.

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Up your bar snack game

Whether they accompany drinks or act as an appetizer to a main meal, having a varied selection of bar snacks will help you to tempt even the most saintly of diners. Give diners both hot and cold options – the more the merrier on this front.

Load up on as many as you can of the following…

  • Chicken wings
  • Slider burgers
  • Mini hot dogs
  • Peanuts
  • Buttered popcorn
  • Pretzels
  • Pork pies
  • Chips
  • Crisps
  • Onion rings

Up your winter drinks game

When winter comes, customers will be looking for winter warming drinks, so you need to make sure you’re prepared. Perfect your recipes for the following (making sure you promote your winter drinks in your marketing too):

  • Mulled wine
  • Mulled cider
  • Hot chocolate
  • Festive coffees

Design a warming winter menu

People are looking for something warm and satisfying to eat in the winter months. Traditional comfort food is very appealing at this time of year and tend to be what people crave after being out in the cold. Take some time to spec out some winter warmer dishes that are affordable to make and delicious to eat.

Why not try any of the following….

  • Pies
  • Curries
  • Chillies
  • Stews
  • Soups
  • Fondue

And for pudding….

  • Cake and custard
  • Fruit pies
  • Crumbles
  • Hot puddings

To find out what equipment you’ll need to provide all of these dishes, check out the original article on the Nisbets website.

Tell people what’s on offer

It’s not worth doing all that hard work if you fail to see the benefits. You need to find a way to promote your new winter food, drinks and bar snacks.

Outside

Get display boards outside your premises so that anyone passing can see what’s on offer and pop in to sample the delights.

Take to social media and tell your followers about what’s on offer too. You can also take good quality images and share them on Facebook, Twitter and Instagram. The tastier the food looks, the more likely people will share – and visit.

Inside

Make up a special menu to include your festive treats, and an additional one to promote your bar snacks and festive drinks. Make sure you display what’s on offer on table and wall boards throughout the premises as well, so everyone knows what’s available to them.

Give the above a try and make the most of everyone’s good spirits this winter!

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