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How To Plan Your First Business Event

Holding a business event brings many opportunities for your organisation, including the opportunity to perpetuate your brand far and wide and build your brand’s authority in your sector. Provide your guests with the very best experience, and they will come to associate your brand with all of the right values. A great business event will also provide you and other members of your sector with valuable networking opportunities, including for the exchange of exciting new business strategies and ideas.

Here are just a few things to keep in mind while planning a business event.

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Who is your audience?

Understanding your target audience is key when planning an event because it helps to determine how big the demand is for the event you’re creating, and will help you further down the line when it comes to promoting your event online. This helps to focus your event on the sector it’s representing and keep it from becoming too watered down.

Focus is also important with your intent because there are several valid reasons why someone would want to hold an event. This could be to showcase a product or company, generate leads or simply make money. Understanding your goals and who you’re working to appeal to helps you and everyone involved to work together with no ambiguity – which makes planning a lot easier.

Securing funds

The cost of running an event can be very high, with such expenses as staff, decor, venue rent and licenses to worry about.

There are a few good ways to obtain money from different sources. The more secure way is appealing to sponsors, who can fund an event in its entirety as long as you give their brand sufficient exposure. Another effective method is through fundraising or crowdfunding. You can have nearly every element of your event 100% funded, with none of your own money going towards it, if demand for your event is high enough.

Choose an appropriate time and location

Before planning anything, you must have a good knowledge of events coming up in the near future, and what already exists that caters to your audience. Your potential audience could be drastically reduced if you’re directly competing with another similar event or conference that takes place shortly before or after yours.

Be sure to plan ahead for this, and plan a sensible location as well. Hotels are often very cost-effective for renting for events, with a good choice of size options covering everything from small private banquets to large 100-booth conventions. Finally, before committing, research different travel routes to get an idea of how easy it would be for potential guests to get there. Poor accessibility could spell curtains for your event.

Hire experienced staff

You need a lot of people to ensure a business event runs smoothly. This goes beyond the catering of the event – to keep people interested, you need staff who can confidently engage with guests and provide them with the best possible all-round experience. Event staffing specialists like Kru Live offer special Ambassadors who can serve every need of your guests, while embodying and communicating all of your finest brand values. This keeps the event fully focused on the subject at hand and gives guests a positive impression of the event as a whole – and by extension, your own brand.

The key to planning an effective business event is primarily thorough research. Understand what you need to do to cater to the guests you’re inviting, draft a comprehensive financing plan and ensure that you’re getting the best help possible. All of this will help to ensure that you hold an effective business event that communicates all of the best things about your brand.

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