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How to present your products at a tradeshow

Tradeshows are packed full of your competitors all looking to get the same contracts. Getting seen can be quite a battle but follow my top tips for your tradeshow stand and you will have an upper hand on your rivals. 

iBusiness Blog - biz stand

Keep your stand minimalistic to allow your products to shout.

This is easier said than done, but in a crowded tradeshow less is definitely more. You need space between each of your products so prospective buyers can see all of your products individually. Creating a ramshackle affect at a tradeshow either draws people in but they overlook key items or they will avoid your stand all together because it looks to over-facing. What might work in your shop won’t necessarily work at a tradeshow, it is best to stick with minimalistic to be safe.

Using neutral colours especially shades of white, on your stand walls help the products to shout out. Don’t use laminated signs – invest in photo paper printed posters or large wooden/cardboard signs. You can do this yourself to keep costs down, but that extra touch can give the impression that your company is of a high quality. Stands bombarded with laminated posters get attention but for all the wrong reasons.

Create a sensory and 3d experience

It is important not to have a flat trade stand, use shelving, rails and racks to help bring your products to life and promote your products at different heights. Flat presentation of your products at a tradeshow can cause them to be missed by passers-by. The product display also says something about you and your company, so the better the stand the better your company looks. The Old Bag Company use shelving to display their oilcloth handbags to give their trade stand height and bring the products to the consumer’s eye level.

It is also good to allow people to have access to your products so they can touch them. Touch and sight is so important for selling.

Keep your space clean

Cleanliness is a big indicator to buyers. If your glass cabinets are finger-print free, your flooring hovered/moped and your products neatly arranged you will find that people will respect your brand as you have clearly taken pride in your stand.

Invest time and money

Investing your time in creating an inspirational trade show booth is vital and will pay off. Don’t leave it to chance. There is a reason why people have made a living from dressing business tradeshow stands – without a good booth you won’t get as many orders. Just like your brand you need to get inside your buyers head and create a stand that will appeal to them.

Tradeshows are packed full of your competitors all looking to get the same contracts. Getting seen can be quite a battle but follow my top tips for your tradeshow stand and you will have an upper hand on your rivals.

Keep your stand minimalistic to allow your products to shout.

This is easier said than done, but in a crowded tradeshow less is definitely more. You need space between each of your products so prospective buyers can see all of your products individually. Creating a ramshackle affect at a tradeshow either draws people in but they overlook key items or they will avoid your stand all together because it looks to over-facing. What might work in your shop won’t necessarily work at a tradeshow, it is best to stick with minimalistic to be safe.

Using neutral colours especially shades of white, on your stand walls help the products to shout out. Don’t use laminated signs – invest in photo paper printed posters or large wooden/cardboard signs. You can do this yourself to keep costs down, but that extra touch can give the impression that your company is of a high quality. Stands bombarded with laminated posters get attention but for all the wrong reasons.

Create a sensory and 3d experience

It is important not to have a flat trade stand, use shelving, rails and racks to help bring your products to life and promote your products at different heights. Flat presentation of your products at a tradeshow can cause them to be missed by passers-by. The product display also says something about you and your company, so the better the stand the better your company looks. The Old Bag Company use shelving to display their oilcloth handbags to give their trade stand height and bring the products to the consumer’s eye level.

It is also good to allow people to have access to your products so they can touch them. Touch and sight is so important for selling.

Keep your space clean

Cleanliness is a big indicator to buyers. If your glass cabinets are finger-print free, your flooring hovered/moped and your products neatly arranged you will find that people will respect your brand as you have clearly taken pride in your stand.

Invest time and money

Investing your time in creating an inspirational trade show booth is vital and will pay off. Don’t leave it to chance. There is a reason why people have made a living from dressing business tradeshow stands – without a good booth you won’t get as many orders. Just like your brand you need to get inside your buyers head and create a stand that will appeal to them.

 

Article written by The Old Bag Company – award winning UK Bag Company based in Devon founded by Sally Hurst.

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