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Knowing Who You’re Dealing With: Top 5 Customer Verification Software to Implement in 2019

 When you as a business are looking to protect your customers, you need to update your software. Technology that focuses on identity verification, such as systems offered by Jumio, are becoming more common. Ultimately, the goal for both consumers and businesses is to prevent identity fraud. While consumers have options to report fraud, businesses may unknowingly participate in fraud by underutilizing customer verification software. Enhance your system with these five critical components when investing in your verification software.

1. Data Tagging

As data is compiled into a verification system, common traits become more easily identifiable. Through data tagging, your system should be able to verify an ID or document. It allows the tagging of elements that should and should not be present, enhancing the verification process. Some features on an ID that should be programmed into a data algorithm include checking for scuffs, hole punches, national identity, and photo obscurities. With this, you will be better able to verify whether the customer is who s/he claims by confirming the legitimacy of the identification card.

2. Liveness Detection

In a world of smartphones, capturing an image is easier than ever. Liveness detection is a feature that relies on biometric facial recognition. If your customer is required to submit a photo or video to verify identity, this feature is particularly useful. Just the act of requiring instant photo capture can help verify users match customer data files. Adding “selfie verification” can help ward off fraudsters.

3. ID Version Support

Checking identification documents has become complex given increased use of watermarks, symbols, photos, and signatures. REAL ID in the US is a prime example of issuing multiple versions of IDs. As states transition into compliance, the population still has numerous types of identifying documents. Adding a level of technology that can instantly compare an ID to a database of identification versions can ensure the document is legitimate and current.

4. Omnichannel Support

Having a system that allows the use of different technologies like smartphones and webcams is critical to ensuring your business can continue using its preferred channel. Omnichannel support will ensure your system has multiple API capabilities, including mobile web and native mobile implementations. With this element, you can reach a greater number of users.

5. Barcode and Machine Readable Zone (MRZ) Scanning

Barcodes and MRZ are a staple in identification documents. However, these often become damaged, impacting their readability. When selecting an identification verification software, you want to ensure it is read-capable for these elements in all states of use. Additionally, the reader needs to be able to confirm that the data pulled from the barcode or MRZ matches the information on the front of the card or in your database.

Wrap Up

Companies specializing in ID verification, document verification, and identity verification are working to improve user experience and the technology to combat identity fraud. In 2019, make sure your customer verification system has these five important features.

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