Marketing has significantly evolved from the traditional model of creating flashy advertisements to the modern-day strategic marketing campaigns targeted at providing tangible results. Developing a successful marketing campaign requires strategic analysis of various factors and doing a comprehensive follow up…Read more

Taking a business or management course is ideal for anyone seeking an edge in business. Often, they are undertaken by employees already in industry looking to boost their career and get promoted to a management position, or entrepreneurs about to…Read more

Many businesses do consider how they are going promote a smart marketing campaign, but many don’t necessarily think about the specific ways they can promote their business cost-effectively. Every business should be considering three fundamental factors: purpose, audience, and form.…Read more

Workplace injuries can cost your business a lot of money – from a loss of working days to personal workplace injury claims made from your employees. In 2016/17, there were 137 workers killed due to a work-related accident. In 2015/16,…Read more

If you have a business of any size, you should never shy away from an opportunity that helps you grow, or any tool that is going to make your employee’s lives easier. The implementation of accounting software is one way that…Read more

When it comes to office interiors, we don’t often imagine that there can be much variation. White walls, grey carpets, light wood panelling between desks… is there an office out there that doesn’t give you the same queasy feeling? Yet…Read more

The steady growth of residential construction is followed by the increase in demand for fencing, be it for added property value, security or aesthetic reasons. If you are looking for small business ideas and aren’t averse to working outside, this…Read more