You can have a stylish looking e-store but if you don’t market it correctly then it is never going to be successful. This relates to everything from discount bundles, to search engine optimisation, to product placement. There is no magic formula. It is all about using the tools at your disposal to entice as manner customers as possible.

Nonetheless, considering the surge in targeted promotion, the way you deal with each customer may now be different as well. Taking this all into consideration, let’s take a look at some of the most popular ecommerce tools and tactics used on Magento today…

Custom coupons

Coupons have been used for a while now and they will continue to be for the foreseeable future. The surge in this method largely occurred because of the financial downturn. It led to people actively seeking ways they can maximise their cash as much as possible. Magento presents its customers with an array of flexible and customisable coupon options. The following is just a mere handful of those that are available; percentage discount, buy ‘x’ get free shipping, fixed amount discount, buy ‘x’ get ‘y’ free, free shipping, buy ‘x’ and get a percentage discount on ‘y’ and so on and so forth.

Search engine optimisation

SEO lies at the core of all types of online marketing campaigns in the current day. The fact that Magento supports it is one of the main reasons why the platform is so popular. You can control the Meta information provided for all products and categories. This is a great way of getting your site high up on all of the popular search engine result pages so that you can attract more viewers. It is worth mentioning the fact that local search optimisation is becoming more popular at present as well.

“Send to a friend”

This type of promotion has become commonplace nowadays. A lot of companies offer rewards to their customers who invite friends to use their site. Most typically they will provide their customer with a code and when their friend signs up to the website or makes a purchase they will enter this code. As a result, the original consumer will benefit from a discount or some other sort of special offer. This also aptly displays the ‘share’ culture we are experiencing with online marketing at the moment.

Targeted promotion

Targeted marketing is becoming a lot more common for businesses today. Platforms like Magento provide dynamic features so that what is shown on screen can be based on the user viewing it. A great example of this is the suggested product feature. This will display products based on what the consumer viewed last or most recently had in their basket. In addition to this, targeted marketing does not only translate to what is seen on the website but it also relates to email campaigns and alike.

Bundled products

Last but not least, bundled products are really taking off at the moment. This is when a company will group several of their products together and offer them at a discounted rate. This works really well because say the customer was going to initially only buy product ‘x’ for £20 yet they then see a bundle with ‘x’, ‘y’ and ‘z’ for £45. They are likely to be enticed by this because they are getting a good deal and thus they will spend more than intended.