One of the challenges universally faced by businesses is that of attracting your customers. Simply providing an excellent service isn’t always enough. Word-of-mouth is great but rarely will it provide all you need to keep your business running and growing. Of course, old as the question has been, there have been businesses coming up with the answers. Keeping an eye on what the successful companies are doing is always a great idea, but if you’re stumped, then our tips should be just as helpful.
Networking
Getting out there and meeting people is one of the surest ways of establishing connections. This goes for both with other companies and with the customer. Both options help promote you. The customer angle is obvious but cross-promotions with other companies can be a tremendous benefit to both. Finding the right conference that matches your market is a worth-while use of your time so be prepared to get out there. You can find out more on acing your first business exhibition on the link below:
http://ibusinessblog.co.uk/step-by-step-guide-to-your-first-business-exhibition/
Curb appeal
One way you will want people finding out about your services is simply by appealing to them on the street. This means making sure your business has curb appeal. Sometimes this can mean making use of design that has you standing out against the rest of the street. Other times it can simply mean using direct, clear signage so that people know exactly what you offer. The power of clear, attractive design should never be underestimated.
http://www.signindustries.com/product-category/custom-business-signs/
Social media
If you’re on the internet, researching business matters, you should know the power of social media. You have the ability to create and control the messaging of the business you want. It also allows you to get in direct contact with potential customers like never before. An engaging, informative social media presence can build reputation like you wouldn’t believe.
http://blog.hootsuite.com/18-social-media-marketing-tips/
SEO
Search engine optimisation is a part of the race for customers that has heated up tremendously over the past couple of years. It’s the practice of fighting for the top spot in search engines like Google. Effective SEO means people are more likely to see your company and website in the top spot when searching for the kind of services you provide. Ignoring SEO means they’re more likely to see your competitors instead.
https://econsultancy.com/blog/66078-32-simple-seo-tips-for-small-businesses/
Blogging
Blogging has similar benefits to social media in that it allows you to engage directly with your customers. However, your own blog allows you a lot more detail in how exactly you communicate. It also pairs up with social media to distribute your content more widely. There’s a significant community of blog readers always searching for solutions and interesting material. Make sure you’re in their awareness.
http://www.socialmediaexaminer.com/business-blogging-plan/
Billboards
One of the traditional methods of advertisement. Billboards are the one that are still freely visible and useable by just about anyone. Most television airtime is used by those who can pay higher, but proper billboard placement can do wonders. Just make sure your strategy takes location into account, as well as design. You want to be able to communicate your message effectively in the time it takes a red light to turn into a green one.
