Thinking of attending an exhibition to market your business? Then you must read this step by step guide:
Find An Exhibition
To promote your company at an exhibition, you have to find one. There will be business expo’s up and down the country, all year round. Your task is finding a good one to attend. In my eyes, you have two key things to consider here. Do you look for a general small business exhibition where you can display your business to an audience? The benefit of this is that you’re likely to get big crowds and may not have lots of direct competition. Or, do you attend an expo specifically for the industry you’re in? The benefit of this is you’re guaranteed to be surrounded by your target market. But, there’ll be loads of direct competitors close by. Decide which one is best for you, and then roll with it.
Your Exhibition Stand
If you’ve ever been to an exhibition, you’ll notice everyone has booths and stands set up to promote their company. These stands will be the focal point for everyone. If you’ve got a good one, there’s a high chance more people will flock to it. So, if you’re getting ready to promote your business at an exhibition, you better prepare an amazing stand. My top tip for this is to look for professional help. There are plenty of exhibition stand builders that can get yours created for you. The last thing you want is for your stand to look unprofessional. Design-wise, it has to stand out. A good idea could be to think outside the box a little bit. If everyone else is choosing a traditional stand design, the go against the grain. Be a little creative and do something different. A brave design may be the thing that sets you apart from the rest.
Content Is Key
A lot of people will become so caught up in planning the exhibition that they forget about one key element. They forget about what they’re going to say and do. All the time and effort was put into designing the stand and finding the best exhibition; you forget about your content. If you don’t have good content, people won’t stay at your stand for long. Think of your exhibition stand as bait, it’s the thing that draws people in. Then, your content needs to be spot on to keep everyone there and try to reel in a few customers. Think about what you want to talk about and show off at the exhibition. Maybe you have a new product or service you want to reveal? When talking, make sure everything you say is relevant and easy for people to understand. No one wants to stand around listening to you waffle on about technical mumbo jumbo. Keep it simple, and keep it entertaining too. Throw in a few jokes to get some laughs and keep people interested. Doing and saying the right things is vital to the success of your business.
Follow the three tips in this guide and your first business exhibition will run smoothly. Hopefully, you’ll see customers swarming through your doors!