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The Impact Of Good Design On The Web

Making an impression with your website is becoming an increasingly tough challenge. Businesses, organizations and individuals are becoming more web-intelligent across the board, making it more difficult to stand out from the very best. Good design work can still make a difference. While being seen as unique can no longer be taken for granted, business owners can still work to improve their graphics for a more effective overall design. Strong visual representations can position your business to capitalize on more prospects, while helping build confidence in your brand and your products.

At its core, the Internet is merely just a collection of content. Individual files and documents, shared globally. Design makes that interesting and engaging to use. Designers like Stephen Dent design specifically for the web, to deliver the best visual and user experience. Without creative vision, the web would be very different to what it is today. This has a number of advantages for website owners.

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Firstly, better graphics can lead to an improvement in conversion rates. Moving from an ugly website to a sleek, modern version can be a move that doubles, even triples conversion rates from previous levels. That means selling to a much higher percentage of your website visitors than you would have otherwise – a direct boost to sales simply from hiring a competent graphic designer.

Conversion rates are boosted in part thanks to the incremental increase in confidence that comes with a professional depiction of your brand. The casual visitor makes an impression about your website within fractions of a second. Good design wins friends on the web, and makes visitors think you are probably more trustworthy. A website redesign is like refitting the shop and changing the signage for many offline businesses – it can have a big impact on your business, and the same is true for credible graphic design.

Beyond the visual appeal of better graphics, it can also make your website more usable. Usability is often underestimated, but is one of the most important parts of making a successful website. The best websites don’t leave you guessing where the information is. Instead, they present content in logical, easy to follow ways so you can access the materials you want whenever you want them. The same should be true for your website, and you should be a warrior for the user experience. It is this that will keep visitors coming back, or choosing your business for their needs.

In some cases, the website may even directly retail your products, or offer clients the chance to sign up for your services. In this example, design work can have an influence on how your business is perceived. Professional, slick design work can create the best impression of who you are, and how you do business.

The web is in large part a collection of different design ideas. For your website, it is essential that your visuals work functionally, but also make an impact on the first time viewer. If your graphics have something to offer visitors, either a good browsing experience or an interesting look, you stand a much better chance of being successful on the web.

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