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The Ultimate Content Marketing Tools

Whilst some may consider content marketing a chore, it can do wonders for your business online. However, creating content is no easy thing. It’s needs to be refined and created with your audience in mind. See, content marketing is about creating relevant content for your audience, and providing an enriching experience through blogs or video, to not necessarily promote anything, but to engage with your customers.

Any good digital marketing agency will tell you that content marketing is not a campaign, it’s an ongoing commitment. But, one of the trickiest things about content marketing is measuring results. However, you need to find the right tools to help you streamline your content marketing strategy. By monitoring and tracking success, you can keep creating, promoting and re-purposing content with your audience in mind, as well as streamline the entire process with content marketing tools.

So, which tools should you be using for your content marketing efforts? We’ve asked leading digital marketing agency, Revive Digital, to tell us the best content marketing tools. We’ll tell you all you need to know below, as well as how to create winning content for your desired audience.

Creating your Content

Before you begin writing content, you should always be aware of both sides of content marketing. One side, as we’ve mentioned, is to create material for your customers that they can share, use and will help build and establish your brand. On the other hand, content marketing can be used for SEO purposes too. Content published on your own site or other site can have links back to your page or other pages, meaning that you’re working on your SEO. Therefore, you need to be aware of search engine algorithms and how they crawl content. The best content for search engine robots to crawl, and collect data on, is around or above 2000 words – not including H1 titles. So, bear in mind that when you create your content, if there’s a topic you can squeeze around 2000 words out of, do it. Then, build links into the body of your text. You’ll be doing some SEO work whilst writing about something interesting and informative for your customers.

Research – Before you begin creating your content, you need to carry out the relevant research. You need to make sure you’re writing content your audience actually wants to read. Whilst also knowing the keywords that your website ranks well in, in order to create content that works for your audience and for SEO. Responding to common search terms, that are relevant to your site, with content is a great way to ensure that it can be shared. However, always keep your audience in mind. You can write for SEO purposes, but content marketing is all about creating relevant and engaging content for your audience.

Promote – Your finished content is pretty useless unless it is seen by as many people as possible. Sharing your content on social media channels guarantees that some of your followers will see it, and if the content is engaging enough, hopefully it will be shared by the followers and then seen more, and so on. There’s no such thing as overdoing it, post about your new content you’ve created on social media – the more exposure, the better. This will help boost traffic to your website, which is great for SEO. It’s great for both SEO and your audience. You can even find relevant affiliates or influencers to help promote your content.

Content Assistant Tools

If you’ve ever tried to create content, you’ll know it can be challenging at times. However, with these tools, creating potentially viral content, publishing it and promoting it couldn’t be easier. Here’s a list of content marketing tools you should be using.

  1. Press

If you’re looking to create viral content, which is on trend, then you need to sign up for Almighty.Press! The thing about viral content is that it’s pretty fickle. Trends come and go so fast, that unless you’re a psychic, you can’t predict what kind of content will do well. However, with Almighty.Press, you can monitor upcoming trends with the smartest algorithms that predict viral content, before it goes viral. Which means, you can create relevant content around this, and use the same hashtags or re-purpose the content to benefit you. You can use the tool to search for relevant keywords and phrases, looking at the engagement each has.

  1. Ninja Outreach

If you’re looking for your content to be submitted on external sites, then Ninja Outreach is a tool you so desperately need to use. It allows you access to a list of relevant influencers, bloggers and affiliates, so you can contact them directly about guest postings or sharing your content. It has over 25million contacts on the service, so there’s bound to be someone relating to your business’ field or industry. The dashboard allows you to stay in contact with influencers, organising your guest posting process in a way that would take a lot of effort on your own. You can find users by keywords, geographical location and you can contact them directly, as some contacts list their number to call – if you prefer a personal approach.

  1. Buffer

One of the most favoured social media management tools, Buffer allows you to queue up your content, and post it at scheduled times. Want to post a blog post with a recipe at 5pm? Buffer can do that! It allows you to connect multiple accounts together, so you can post on Facebook, Twitter and other channels too – all queued up at different times. This not only streamlines the content posting process, but you can use the data and metrics available to monitor the engagement each post has had – how many have clicked through onto the blog or shared it etc.

  1. SendGrid

Customers loyal to your brand, and are interested in the content you publish, are the ideal readers. Why? Because they’re more likely to read and share your content. So, you need to work on emailing marketing too, to reach these customers in a way that’s direct. SendGrid, an email marketing platform, allows you to create custom emails to send to users, which can include links to your content. This is great for SEO too. What’s even better is SendGrid has analytics built in, which means you can track and monitor if the emails been opened, and even if the link to content has been clicked on. It’s a good way to directly reach your audience.

In order to streamline your content marketing, you need to ensure that you utilise every tool you can. Don’t forget to research the right content for your audience, as well as promote your content on all social platforms. Use the right tools, like Almighty.Press, to research trending topics that relate to your readers and Ninja Outreach, to find relevant sites for your guest posts. Buffer will help you manage your posts on social media, as well as using SendGrid to assist you with sending your content out via email. Content marketing is about creating an experience for your audience, but it can be great for SEO too, so invest in it wisely.

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