Many companies and business will have some form of digital footprint. That might be just a straightforward webist, a social media presence, and at least a chance to become visible on search engine results. However, there are common mistakes that some professionals make when it comes to their own business website. As it is vital to have some form of digital presence online these days, it is essential to ensure that your website stands out in a saturated market. Therefore, here are some of the website mistakes that you won’t want to make. I hope that highlighting them helps you to avoid them in future.
Not using search engine optimisation
Search engine optimisation is key component to ensuring that your website is seen, especially when people use specific search terms directly for your business in popular search engines like Google. SEO is where you focus on keywords in the content on your web pages. But also getting your site linked back to from other websites with a high domain authority. This shows search engines that you are deemed “important” and subsequently will direct their clients to your site if it sees a fit with the wording used in the original search. It can be a great way to ensure that your website gets seen when someone is searching within your industry.
Losing important data
Websites can crash, items can be lost online, and often we don’t think we have the tools or the skills necessary to recover those files and that information. Thankfully, you can enlist the help of companies that specialise in data recovery to avoid any further problems in the future. However, it is always advisable to back files up and websites. You can do this online in the form of cloud services or even onto a straightforward hard drive. If your business isn’t familiar with cloud software, then you could look into a tableau course to help them become more informed. Backing up your data is essential to ensure that you don’t lose valuable information.
Slow page loading times
How quickly your website loads up online is the difference between someone sticking around to see what you have to offer, and someone simply clicking off your website and finding another source of information. It is that simple. Your page loading times can vary, but the amount of information you have on the page has much to do with. For example, pictures that are large can cause download speeds to slow down. Having too much information to load on the one page. Think about your website and how it will appear to someone else. If you want to place a focus on your page loading times, then check out some tips online to help you speed up your site.
Not having the right information online
Finally, the last thing you need to consider is the information you have on your website. It is essential that you have the right information on your website to ensure that you keep up appearances. The last thing any business or personal blog needs is to deter visitors from returning to your site because it has incorrect information.
I hope that highlighting these potential errors will help you avoid them in the future.
