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Top Social Media Tips for Law Firms

Many law firms and professionals are still yet to embrace Facebook. One of the main reasons for this is that many businesses see the social media channel as unprofessional and perhaps too personal. However, a great deal of these firms do maintain a presence of similar social media sites like LinkedIn and Twitter. Facebook has over 1 billion users, and the law firms who have joined up for it have called it an indispensable tool for building trust and winning new clients. Let’s take a look at some key tips for law firms considering starting a Facebook business page.

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LOGOS AND PHOTOS

It’s essential that your corporate branding extends to your Facebook page, creating cohesion and a sense of professionalism. You may wish to use your logo for your profile picture and your company premises or team members for your timeline image.

 GREAT CONTENT

Your posts should be informative, interesting and useful enough to attract new followers and stop them from ‘unliking’ your page. It is a good idea for law firms and solicitors in kent to update your page around 2-3 times a day, only creating new posts when you feel it is necessary to do so. The more your content is shared, the more exposure you’ll be able to enjoy. This means that thought provoking blogs and articles can be worth their weight in gold.

 CREATE A DIALOGUE

Posing questions to your followers will help them to engage with you and give you a chance to get great feedback from them. If you attract abusive posts you may wish to remove the offending person from your page, but an open dialogue with your audience can be fantastic for improving brand engagement.

 

FIND YOUR AUDIENCE

People can’t follow you if they don’t know you exist. By typing relevant terms into Twitter for instance such as “need a family solicitor in Kent”, you can direct the person who typed it to your Facebook page to find out more. You may also wish to link to your page on internet forums.

COMMENT ON NEWS STORIES

By keeping in touch with current affairs you can easily identify stories that are relevant to the law field, post your own comments about them and ask your audience to share their thoughts too.

 SET TARGETS

You may wish to assess how successful your Facebook efforts are by setting certain goals. This may include deciding how many fans you want to attract during a particular period of time, or how much dialogue you want to create. If you aren’t achieving the goals you are aiming for, you may wish to ask a web agency or similar company for help in optimising your social media strategy.

 PROMOTE EVENTS

If you are planning or attending any events, Facebook is a great place to promote these. Law firms that are growing and opening new offices such as the recent launch of the new Whitehead Monckton Solicitors in Canterbury, can use Facebook to make people aware of the event, follow up photos of the event and also a press release link thereafter. You could also ask any contacts that you meet at events to follow your page to keep up-to-date with developments. You’ll soon find that you’re constantly spotting new ways to make their most of your Facebook presence.

 

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