Opening a new business is terrifying. Numerous things can go wrong and leave the owner holding the bag. To prevent this from happening, every entrepreneur who is considering going out on his or her own and those who have already done so needs to ensure they make building brand awareness a priority. Following are three ways to achieve this goal.

Background Information

When a business owner creates content for his or her site, they often overlook one vital post that could be of great help in branding the business. Don’t make this mistake. Create a post that provides background on the business.

This post should tell the story of how the business came about. What led the entrepreneur to believe he or she had to go out and start a new venture? Was it that he or she found a solution to a common problem people experience or was it a matter of finding there was a need for a product that didn’t already exist? Regardless of what led to this decision, it should be shared with the target audience. Make certain the story is memorable, will inspire others to take action, and lead them to want to share it on their social networking sites.

It doesn’t hurt to share this story in a video, as it provides the business with a human touch and allows viewers to feel as if they know the people they are doing business with, which many are certain to appreciate. If help is needed in creating this video, don’t hesitate to call on a performance-driven digital agency for assistance.

Guerrilla Marketing

Find unique ways to draw attention to the business using a tactic known as guerilla marketing. This revolves around using unconventional interactions with the target audience to promote the brand. Personal interaction is the key to this technique and may involve nothing more than putting business cards into every bill that goes out in the company mail.

Marketing in this manner could also take place in larger venues. For example, why not set up a flash mob somewhere the target audience gathers? People stop and take notice when a large group of individuals begin acting in a cohesive manner and want to learn more about where they are from and what they are doing. This is a great way to bring attention to the brand and won’t cost the company a dime.

Viral videos serve as a guerrilla marketing technique as well. One outstanding video is all that is needed to bring a brand to the public’s notice and have the message shared countless times across the globe. Look for ways to incorporate guerrilla marketing tactics into the overall marketing plan and observe great results.