The amazing thing about the internet is that anyone can create a million dollar company. All it takes is a fantastic idea and an internet connection! Within hours, you can have your website online, and you can start building a business. Unfortunately, so can everyone else. It’s created a global market that is more saturated than ever before. It’s becoming harder and harder to stand out above the noise, and get your business off the ground. It’s your job to stand out from the crowd and get your startup noticed. Here’s how.

1. Do something different

Quite simply, the best way to stand out is to carve out a niche market for yourself. Figure out what separates you from the competition, and highlight it. It all starts with a healthy dose of market research. Who else is out there operating in a similar market? Who are your major competitors? If you’re going to stand out, you’re going to have to offer something different. Something unique. Find it, define it, and flaunt it! The only way to create a lasting company is to differentiate yourself.

2. Go viral

This is easier said than done! But, if you discover the magic formula that sends your content viral, you’ll certainly get your startup noticed. ‘Going viral’ happens when a piece of your content spreads the world of social media like wildfire. It’s shared thousands of times on Facebook and Twitter. It could be a video on YouTube or powerful article on your blog. Unfortunately, there’s no secret to going viral. But, it often starts with a large cash injection! Promoting your content is the best way to light a spark under it.

3. Content

Even if it doesn’t go viral, creating regular, steady content is a brilliant way to get noticed. As we said, good content gets shared all over the internet. No matter what your business, it pays to start a blog, or create a YouTube channel. Create interesting, relevant content and publish it to a regular schedule. You’ll generate lots of traffic to your website, and slowly reach more and more people. It’s also the best way to establish yourself as a leader in your industry. Stand out among your peers!

4. Search engine optimization

Google is the most visited website on the entire planet. So, getting your website right at the top of the results page is a great way to get noticed. The trick to getting to the top of Google is through search engine optimization, or SEO. It’s a series of techniques that make sure Google takes notice of your site. If you want powerful results, it’s best to hire a digital marketing agency to handle your SEO. They’ll understand the ins and outs of Google’s algorithm, and they know the secrets to high ranking!

5. PR

Finally, one of the best ways to get noticed is to secure features on blogs and tastemaker sites. When other people start talking about you and praising your business, you’re on the right track. Again, this is best left to the professionals, so think about hiring a PR company to do the legwork!

Have you got any other top tricks you can share with our readers? Please leave your comments below.