The best marketing tip for any business is to use search engine optimisation to your advantage. But, what if you’re not using properly? What if, instead of doing the business well, it was doing it harm? Not to scare you, but this is often the case with a lot of SMEs. Sadly, they just don’t know how to avoid the major SEO mistakes, the ones that are fatal. If you don’t want to follow the same path, you need to figure out whether you’re a schmuck. Here are the sure-fire signs that you are, and how you can fix the problem.
No Team Of Experts
When small firms think of specialist search engine optimisation services, they think of the cost. Sure, you will have to fork out a little bit extra if you want to hire a team of professionals. And, it might be hard to find the cash because every penny helps. But, these aren’t the only things you need to consider. For one thing, you need to understand the impact of using non-experts to create an SEO strategy. Then, you need to think about the money you could make with a high-quality service by your side. For the most part, speculating to accumulate on SEO is worth the cost.
Generic Keywords
The problem with running a business these days is the competition. Even as a little fish, you’re swimming in a pond with the big boys because SEO doesn’t discriminate. Although it can create opportunities, it also creates problems, the main one being general keyword use. Unfortunately, your words and phrase are going to have to stand out a lot more because you’re small. Using the term ‘caterer’ isn’t going to hit home because there are bigger firms that monopolise these terms. To stand out from the crowd, you need specific terms. Also, it’s imperative that you incorporate them organically.
Stuffing Keywords
Another issue with keywords is using them too frequently to boost your chances on search engine ranking pages. This tactic might have worked in the past, but now it’s called spam. Google, the main player, has a spam filter that it uses to detect these sites and punish them accordingly. It doesn’t matter whether you stuff words into your tags, metadata or content because the result will be the same. The trick is to use them sparingly and then use LSIs to supplement the effect.
Not Evolving With The Times
Like all marketing tools, SEO evolves every year and you need to keep up with the pace. If you don’t, your tactics will be out of date and incompatible with search engines’ algorithms. The result is that you will bottom of the SERP, and your marketing and business will hit rock bottom. Instead, try and keep up with the changes. It’s far from easy, but it’s very rewarding when the alterations begin to bear fruit. Oh, and by every year, that means every year. What was effective in 2016 isn’t necessarily the case now.
Hopefully, you’re not doing any of the above.
