Every business has it’s own niche area in what they focus on, however how many businesses dominate their niche online ? Being dominant in online business is what every business wants to achieve yet few businesses actually manage to do this. There are many benefits of being the dominant business in your niche. Firstly you are going to be driving the most sales to your business as you are more likely to be one of the first first businesses that your customers comes across when they start to search your niche online. As well as this you are going to be able to benefit from being an influential power online. A dominant business is able to have more control over price and other important factors in your niche.
In this post i am going to discuss how you can become a dominant figure in your niche and explain how you can do this.
Market research to find your market
First you want to do some market research and find your market. By this i mean that you need to spend some time researching what other businesses are in your niche and who your main competitors are; a lot of people will be put off by an over competitive niche where there is already a load of competition. As well as this you also need to find out who your main audience is, there interests and age etc.
There are a few different methods i like to use to research a nice. Google is usually my first tool. Spend some time researching high ranking websites using your keywords. Find community forums is also very useful as you can see how many people are discussing your business niche. After Google you want to try social media websites such as Facebook and Twitter and see who the influential people are in your niche and what people have to say.
Set up your website
Your website is going to be key when it comes to being dominate in your niche and you do not want people to think that its only purpose is to sell your products. First you want to make sure that you have a modern and professional website design that is recognizable and stands out from your competition. If you want to be dominant in your niche then it is well worth investing in a premium custom designed layout for your website.
Design is not the only thing that is important on your website. Your content is the most important thing when it comes to dominating your niche. You are going to need to have a load of useful information on your website that is going to be useful for people and answers questions then other websites do not do. It is a great idea to have a blog on your website. By doing this you can inform your audience of posts, build there interest and build your online presence. Furthermore a blog is going to add lots of additional pages onto your website which is great for your SEO if you want to rank high in search engine results.
Social networking
Social networking is important for all business these days and if you really want to dominate your niche then you are going to have to get involved by signing up to Facebook and Twitter. What you want to start doing is building up a big following on these and sharing content from your website as being influential on Twitter is going to put peoples trust in you.
On the other hand social networking is also great for networking with others in your niche and building up contacts with other influential people. There is a wide range of other places that you can do this as well and being active on forums is also a good way to build peoples trust in you online.
