Trade expos are some of the best places to get your business out there into the world so that consumers can learn what you have to offer. They also provide you with the means to showcase new products, to learn how to improve your business model, and develop professional relationships with others in the industry.
But they can be a lot of work to prepare for and leaving everything until the last minute will only crank up the stress levels. Instead, here are the best tips you can use in preparing for your next trade expo.
- Examine your Marketing Budget
Before you start booking those plane tickets, you should see if you can even afford to attend the show. You’re going to have to pay to rent space for your exhibit, pay for your hotel costs, meals, et cetera, and that can add up to a lot of money. Having an exhibit alone, if you want to attract a lot of attention, needs to be big and loud and that alone can eat up your funds. If exhibiting goes over your budget, you might be better off attending and making your connections that way.
If you are interested in getting a space for your display, you may want to contact Exponents Orlando.
- Get a PR Firm
Keeping track of the business side of things doesn’t give you a lot of time to focus on the PR side. You may not even know how to pull off PR successfully. Instead of leaving it to fate, consider hiring a PR firm to do the work for you. They’re experts in the field who know how to get your content into the realm of social media so that consumers can see what you have to offer.
- Register and Travel Early
This isn’t something you want to wait on until the last minute. Plane tickets and space at the location goes away quickly, and you don’t want to end up stuck on a red-eye with your display shoved into the back corner of a room. Getting all of this taken care of as early as possible means you’ll have a more stress-free time during your travel and setting up at the expo.
- Preparing Your Display
The worst thing that can happen at a trade expo is your demo products failing in the customer’s hands or your display not grabbing enough attention. Be sure to order the products you need to carry with you in advance so that you have them ready to show off. Take a few out of the packaging and try them out for yourself to ensure that they’re not broken or defective in some way.
The importance of this is that first impressions are everything at trade shows. According to stats from the Center for Exhibition Industry Research, 92% of trade show attendees are looking for new products. So that means doing whatever you can to grab their attention and make them interested in what you have to offer.
Being successful at a trade expo takes a lot of hard work, a lot of personality, and having great attention-grabbing products. With these helpful tips on your side, you’ll have a better chance of success at your next trade show, as well as having a stress-free environment to work in.
