How your customer service is the ambassador for your brand

All businesses will have an aim to make sure that their brand is well represented to the public. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.

If you want to gain financially, you need to make internal investments around brand image and customer service. From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention.

How your customers feel

You may be surprised to hear that 76% of adults in the UK have stated that a great customer experience is more significant than the product they intend on purchasing. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.

When it comes to level of customer services, there’s always room for improvement. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.

If you do offer a great service initially, 48% of shoppers are likely to become loyal to your store. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; if your first impression is worthwhile, it could lead to additional business.

Is there a way to stand out against other businesses in your field in terms of customer service?

The move for businesses

It can’t be denied that uniforms are essential to the success of great customer service. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).

For employers, having a uniform can save both time and money — as there won’t be a need to monitor generic workwear. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.

There are other areas that you should focus on a business too, such as skill development. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.

But, there’s much more than enhancing the performance of your staff and buying a new corporate uniform. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?

Make the changes across your business today and guarantee results.



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