Need to Learn Infographics? Here are 10 Infographic Ideas to Jumpstart Your Creativity

Need to Learn Infographics? Here are 10 Infographic Ideas to Jumpstart Your Creativity

Many of today’s top brands leverage the powerful persuasiveness of infographics. With this influential marketing resource, marketers use visuals that make it easier for consumers to remember information.

Infographics are an ideal way to attract and engage your audience. The tool gives you the capability to deliver complex ideas in an easy to consume format.

Furthermore, it makes it easy for potential brand advocates to share your media. By leveraging attractive visuals, meaningful data and impactful content, you can use infographics to connect with and stimulate your audience.

While the idea of using this authoritative resource to engage your audience is enticing, you may have trouble coming up with great infographic ideas. Thinking about what resonates with your ideal consumer and what will provide them with real value is a strong starting point.

The following sections reveal 10 more insightful ideas provided by the experts at Infographic Design Team that will help you jumpstart your creativity.

Idea 1: Highlight Industry Trends

You can find trending topics nearly everywhere, including but not limited to articles, blogs, newsletters and reports. As you search for trends, your increasing knowledge of what’s happening in your given industry can also give you great ideas for your infographic.

As an exercise, try to think about infographic concepts as you browse through commonly visited websites that are relevant to your business. If a trend or group of facts jump out at you, it’s probably an awesome idea for an infographic.

Idea 2: Illuminate Pop Culture

Pop-culture topics are always trending and can help you increase the visibility of your brand. Entertainment, fashion, music and sports trends are great resources for infographic concepts, but you must tie your idea into your business.

Content creators have developed pop culture infographics about everything from trending music artists to the latest blockbuster films. There’s virtually no limit to pop culture concepts that you can use for your infographic.

Idea 3: Get Social

Cultural and social trends are powerfully inspirational. Pew Research, for instance, provides a wealth of information about consumers, culture, demographics, opinions and society.

You can use this kind of research to develop lighthearted or serious infographic content that’s interesting and engaging. By finding research that’s relevant to your target audience, you can touch on ideas that resonate with your potential consumers.

Idea 4: Breakdown Relevant News

News outlets cover a range of topics about people and society. Resultantly, news articles are an excellent resource for coming up with ideas to develop current, relevant infographics.

You can set up news monitoring services to help you keep an eye on trends that are developing during the current new cycle. However, it’s important to avoid issues that might create a backlash. In this regard, think of incidents where marketers have sent the wrong message to their audiences by creating culturally insensitive or inappropriate advertisements.

Idea 5: Let Your Data Tell the Story

Internal data collected by your organization can lend credibility to your infographics. Reports, case studies and sales information are all interesting resources that you can use to create compelling communications.

Infographics are a powerful tool for telling your brand’s story. By using information that shows your audience how you stand out from the competition, you can showcase your organization’s unique value proposition.

Idea 6: Put Your Surveys to Use

You can collaborate with your marketing department or browse company forums to figure out what’s on the mind of your consumers. Alternatively, you can use surveys published by other organizations.

Either way, surveys can provide you with a deluge of infographic concept ideas. Along with a well thought out and structured narrative, you can use surveys to create engaging infographics that resonate with your audience.

Idea 7: Leverage Expert Studies

Academic studies and scientific data are the most credible resources that you can use to gather information. These sources are especially beneficial when they support ideas that you’d like to convey to readers. They’re also a great resource for developing the overall concept of your infographic. Google Scholar is a great launching pad for finding studies and data that are relevant to your industry or field.

Idea 8: Teach Readers a Lesson

Sometimes, it’s easier to use images to convey an idea, as opposed solely to text. Of course, you’ll also need to develop content that supports and presents your idea clearly.

Infographics are ideal for showing consumers how to do something. As an example, you can use a tutorial infographic to explain processes or instruct your audience how to use your product or service.

Idea 9: Recycle Marketing Materials

Your organization most likely has a repository of company materials, such as employee handbooks, sales brochures and press releases. Each one was created using limited time, energy and resources.

You can use these valuable assets to create impactful media with a minimum of investment. By repurposing existing materials, you can develop an infographic that’s on target with your brand’s message.

Idea 10: Put a New Spin on Government Data

Government agencies put out a ton of reports that are available for public consumption. Each one is a potential source that can help you develop ideas for an infographic. What’s more, government agencies typically have media departments that develop press releases, which are a great source for finding infographic ideas and links to government reports.

While these ideas may help, it’s important to practice patience as you work on developing your infographic idea. It takes time to strike the right balance of information, visuals and persuasiveness. By researching trends, however, you can stir up your creativity while gaining an understanding of the topics that provide value to your consumers.

Infographics are more than attractive visuals dotted with a few words. They’re a powerful resource for telling your brand’s story when used correctly. Using exceptional copy, compelling data and intriguing visuals, you can stimulate and engage your target audience.

Whether this is your first time, or you’ve created many of these powerful visual resources for your organization, all great infographics start with great ideas. With creativity, planning and research, you can develop intriguing infographics that will encourage your target audience to complete desired outcomes and drive your organization toward success.

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