Online marketing doesn’t need to be alien or scary for business owners. Once you know the basics, it’s pretty easy to get to grips with. To get you started, here are the different parts of online marketing that you really need to know about.

Social Media

The first thing to remember about using social media as a business owner is that it is not a platform for pushing your sales agenda. Instead, it should be somewhere that you network, reach out to new people and start conversations with people. So, don’t tweet sales pitches or press releases. Talk to people on their level and make contacts with people who might be influential. It’s all about extending your reach and becoming known by a greater number of people using platforms like Twitter and Facebook. There are other platforms too; Instagram and LinkedIn are examples.

SEO

SEO, or search engine optimisation, is one of the more challenging aspects of online marketing. This is one of the things that newcomers find it hardest to get to grips with. It’s all about making your business’s website easier to find via the major search engines like Google and Bing. To do this, you need to use tags and keywords correctly. Think about what words people might use to find your website and its content on search engine websites. Get help from Thomas Oldham SEO Consultant if you’re not confident enough to go it alone.

The Established Media

A big part of online marketing is public relations. There are lots of influential journalists and bloggers that are active on the internet. And it can help your business a lot if you can make contacts with these people. For example, you could contact the business reporter at the local newspaper and get some coverage in the paper and online. You don’t need to hire a PR consultant to do this because it’s pretty easy to do. You just need to be good at networking and making contacts.

Appealing Content

Giving your potential customers the kind of content that they want to read is the simplest way to get them interested in your brand. This is something that can only be done online. So, why not add a blog to your existing website and update the content on the blog regularly? Over time, you will work out what kind of content your customers and potential customers like most. And then, as long as you keep on posting content, people will keep visiting your website.

Analytics

You can easily use analytics platforms to send you monthly reports on what is going well and what’s not. These tools are so useful for companies that want to find out how to get more people heading to their website. There is no sense in clinging onto a specific technique if it’s not producing the positive results that you need. A good analytics platform will allow you to see the cold hard facts so that changes can be made sooner rather than later.