In a day and age when consumers are able to film anything from getting their daily coffee to their thoughts on the latest Playstation game, it would only make sense that brands and businesses start utilising this shift in marketing media to reach out to their audience.
It is now estimated that there are, on average, 1 billion mobile video views per day, and that is just on YouTube alone. It’s clear that now social media is moving toward features such as ‘stories’ and reels that video is seemingly the future, which is why your business cannot afford to sleep on this cultural turn.
Read on to find out why your business should use video marketing and how you can do it.
Google Loves Videos
Google is one of the most crucial parts of a process to impress, as Google is one of the factors that decide how much exposure you get while people search for products or services related to yours. Google is a fan of sites that have good, relevant content, and when customers or clients engage with your site for long periods of time, this indicates to Google that there is something of value on there. Statistics suggest that you are 53x more likely to show up on Google if your site has embedded videos, and since Google also owns YouTube, there is now an increase as to how relevant videos are on websites.
For businesses who want to find an expert to create their marketing video, look no further than itsbernard.com for a professional service!
Videos Help Build Trust
The number one factor a business should have in their relationship with their clients and consumers is trust – it is the foundation of engagement, sales and long-lasting customer relationships. Video helps that link strengthen. But why? This is because video content can provide useful and engaging content, but can also ignite people’s emotions, catch our attention, and also importantly – hold it. Youtubers are some of the most influential people on younger consumers, so creating your own videos is a step in the right direction to building those relationships with your customers.
Videos and Mobile Users Are a Winning Combination
It is said that a whopping 90% of mobile users watch videos on their phone, which means that video and mobile are a match made in heaven. Interestingly, there has been a significant increase in purchases from mobile over desktop too, so it just makes sense that businesses start incorporating videos into their campaigns. Because of how attached we are to our phones, consumers are more likely to feel like they have a personal connection with a brand, which is just another tick on the list when they see video advertising from your businesses!
Videos Can Accurately Explain How Your Product Works
Demonstration videos are never going out of style and there is even less chance that a potential buyer is going to misunderstand what your product or service is for if someone is in a video showing them how to use it, why to use it, and if there is anything else they need to know.
This is a particularly good way of engaging even the laziest of shoppers, as instead of having to read through a website, they can just get all the information they need in one video.
