A Guide to Starting a Clothing Business With Buying Wholesale

A Guide to Starting a Clothing Business With Buying Wholesale

Many of us have thought about launching our own business whether because we’re not happy working a 9-5 job, want to increase our income alongside, or are passionate about entrepreneurship. The clothing industry is one that will never run out because people will always need clothes. 

The downside is that the competition is huge, but there’s always a chance for newbies since there are many niches to step into and different tastes to satisfy. No matter what industry or niche you decide to step into, a rule of thumb when starting your own business is: buy low and sell high – this rule applies to everything.

One of the key elements of launching your own clothing store is getting to know the wholesale market around you. You want to become familiar with wholesale suppliers; the prices they offer on what quantities. You want to know the best ones based on price, quality, punctuality, and professionalism.

By familiarizing yourself with the market around you, you have a better chance of securing good deals with wholesale suppliers’ which directly translates to more profit. Although it might seem overwhelming at first, as you start digging into the process, it becomes more clear. Just start somewhere and the rest will work itself out.

  1. Legal 

Starting with the most important, and least exciting: the legal issues. Before you launch any business, there are legal requirements to fulfill to be on the safe side. Of course, the legal requirements differ depending on where you live, but there are some general requirements that apply to all.

The first thing is to ensure that this business is legally acceptable in your geographic area, even if it’s an e-commerce business. You must ensure that you obtain the required licenses and permits needed to start a clothing business, and of course, building permits if you want to open a physical store. 

Another important requirement is a tax ID. You must obtain a tax ID prior to starting the business for the government to ensure that you’ll pay your taxes. Even some suppliers won’t do business with you unless you have a legitimate tax ID.

  1. Differentiate yourself

As aforementioned, the retail industry is a competitive one. If your strategy is based on imitating someone else, you have a small chance of survival in the market. Your best bet is to find a niche that differentiates you from others and to carefully study the target customers of this niche. The more your niche standouts, the better chance you have at succeeding. 

For instance, if you are planning on opening a physical store, study the stores in your area to avoid major competition. See what they don’t have that you can have so you’ll attract more customers or different ones. 

  1. The hunt for wholesale suppliers

After you have determined what niche you want and understood the legal requirements, it’s time for one of the most critical steps: the hunt for wholesalers. It might seem hard at first, but it gets simpler. The key here is to work on maintaining a good relationship with the wholesalers that match your criteria. 

Whether you’re looking for a wholesale clothing boutique, an online supplier, or both, it’s smart to invest some time and effort into maintaining an excellent relationship with them by being professional, polite, consistent, and clear on what you want. Oh, and of course, not being late on payments. 

  1. Pricing

Once you have found suitable wholesalers, start working on pricing. This part is a bit tricky for some because you might not know what suitable pricing is, how to get maximize your profits, and how to have competitive prices and distinguish yourself from others.

There are many pricing strategies out there. But generally, people like to start by doubling up the price of the item purchased from a wholesaler. For instance, if the cost of a hoodie from the wholesaler is $10 dollars, you price it at $20. That doesn’t mean that this method is your best bet, but it’s a good one to start with. 

Keep in mind that there are other factors that go into costs other than the actual cost of the product such as overhead costs. Another thing to do is to make a comparison between your prices and your competitors’ to have a solid background of the market prices. 


Starting a clothing business with buying wholesale is a great business model and has a lot of potential. Unlike what people might think, buying wholesale isn’t solely for people who have thousands of customers lined up for them. – it’s possible to make a good deal when ordering in relatively small quantities. 

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