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How brands establish themselves throughout the world

Phil M Business, Marketing January 1, 2020 4 Min Read
News travels fast but big brands travel even faster. Famous faces, iconic logos, and company catchphrases seem to crop up in every corner of the globe. This might leave you wondering, how on earth did they get there? If you…Read more
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How brands use sponsorship to boost their reputation

Phil M Business, Marketing December 19, 2019 4 Min Read
Back to the 1936 Berlin Olympics, Adi Dassler, the founder of the-now world-famous clothing brand, Adidas, convinced American sprinter Jesse Owens to sport the ‘Gebrüder Dassler Schuhfabrik’ for his race. This is deemed as the first ever sports sponsorship to…Read more
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What professional marketing materials say about your brand

Phil M Business, Marketing November 20, 2019 2 Min Read
Not so long ago, it was expected that from the business card in your purse or wallet, to the signage on the front of your store, that everything would be stylish, professional, and exemplary. But then we all went digital…Read more
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They Say Guinness, We Say Genius: St James’ Gate Marketing Strategies

Phil M Business, Marketing November 17, 2019 5 Min Read
If we step back in time to 1759 into the heart of Dublin City, we can call upon the story of a young man who went by the name of Arthur Guinness. Aged 34, Arthur took out a 9,000-year lease…Read more
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The benefits of keeping marketing consistent

Phil M Business, Marketing August 5, 2019 2 Min Read
The marketing industry has rapidly changed in recent years, with companies taking braver, smarter approaches to their campaigns. But whether you prefer bold moves or understated charm, the key to success in your campaign lies in consistency. Alongside litho printing…Read more
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Online presence and PPC: a guide to marketing your business digitally

Phil M Business, Marketing April 24, 2019 2 Min Read
If you’re running a business, especially a small one, and you’ve apparently exhausted many offline means of promotion, such as putting up posters, flyers and billboards, your jaw could drop when the subject turns to digital marketing. Such marketing can…Read more
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Digital marketing 101: how charities can generate a successful strategy on a budget

Phil M Business, Marketing February 17, 2019 4 Min Read
Charities are often challenged with navigating their digital marketing campaign on a tighter budget. But does that mean you need to compromise on the quality of your strategy? Certainly not. Granted, the available methods within digital marketing are vast and…Read more
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