Just as your field is competitive, so too is the market for website developers. Website companies are a dime a dozen. However, finding one that truly goes above and beyond industry standards and that has top accolades in customer satisfaction is much harder to come by. Don’t let this discourage you. By engaging in some research and knowing what to look for, you can find a great website company that offers a stellar product. Continue reading to learn what to look for.
The website itself
Needless to say, there is a lot that goes into a website. And for those of us who aren’t the least bit tech savvy, knowing what your website should do for you requires effort from your part to do a bit of learning. After all, when you buy a car you research the brand, features, and efficiency. The same must be done when investing in a website for your business.
By doing a simple Google search you can learn about website functions and online marketing from industry professionals. This information will arm you with the knowledge to know what should come in the box with your new website. In an article by Mashable the author examines the ten essential features of a business website and pinpoints having a logical roadmap, clear navigation, security and a mobile version (to name a few). By immersing yourself in content published by industry pros, you can get unbiased directional advice to help you find the best website for your business.
Keeping up appearances
You would never have a storefront or an office cluttered and out of fashion. Yet so many people try to save a buck by getting a free or cheap website that looks like a rejected cast member from 1999’s website show. These sites not only look old, they run from old technology and are plastered with banner adds (this is how the website company makes its money). You don’t have to take this route to save cash. There are a number of professional website companies out there that are very inexpensive and that operate from the latest and best technology. They offer clean, professional designs that will draw clients and boost your revenue.
Feedback matters
Once you have found a company that offers a website with all the features and additional a la carte marketing services, you will want to make sure that the company behind the website is as great as their product. Check to see what their own employees have to say about working for the company. You can find yodle employee reviews that feature each staff member and their title with the company. This is important to look at, as it shows these are real employees who are leaving real feedback about their company. If people are excited in their work, you know the quality in the product and customer service is there.
You should also check to see what clients have to say about the company. Read reviews by other business owners and try to get a good feel for the way the product has helped others in their business growth.
Final thoughts
By investing a small amount of your time to research the industry, you can make an educated decision in website investment. Your website is the force that will power your business. It can make or break you. Be selective, and choose your partner carefully.
