5 reasons to use a smaller digital marketing agency

When it comes to creative work, many people have the idea that a bigger agency is better. But when it comes to making a big splash with specific projects, whether it’s a complete website redesign or smaller project, big brands don’t always go to the big dogs. They may look to a smaller digital marketing agency to get the job done.

Here are 5 reasons why you should choose a smaller digital agency.

1.Small Digital Marketing Agencies Innovate and Adapt:

When it comes to agency work, creativity and innovation is the name of the game. In fact, small digital marketing agencies often get their start when creatives decide to blaze a trail, innovating new approaches to meet changing needs. Smaller digital marketing agencies may not only be more willing to try new things, it is often their bread and butter.

2.Small Digital Marketing Agencies Have Niche Specialization:

Small digital marketing agencies are called boutique agencies for a reason: they may not offer a wide range of services, but they are likely to have a very strong specialization in the services they do provide.

3.No Bait and Switch:

Big digital marketing agencies charge big prices to do the same work that a smaller agency might be able to do just as well. Big digital marketing agencies reel in new accounts with a list of prestigious names that will be working on the project, but once you’re on board its usually lower-level staff that will actually be doing the work.

Those famous creative gurus who convinced you to sign on with the agency? They’ll be providing “direction” and not much else. At a smaller digital marketing agency, the organization tends to be pretty flat, so the team that you meet during the sales process is usually the team that will be doing the actual work.

4.Small Digital Marketing Agencies Care More:

If you want best results, work with a digital marketing agency that is as invested in your results as you are. Your business represents a bigger percentage of overall revenue with a smaller digital marketing agency, so it’s in their best interest to make sure you’re happy. At a big digital marketing agency, results might be measured in terms of “did we win an award?” At a small digital marketing agency, the question is more likely to be, “did it help our client’s business?”

5.Access to the Right People: 

If you work with a large digital marketing agency, you will likely have a dedicated account manager as your point person. This sounds like a great idea in theory, but how many times have you contacted that person only to get an immediate reply of “I’ll get back to you!”?  At smaller digital marketing agencies, your point person will likely actually be doing the work on your project and know the answer to your question immediately. Or, they’ll be sitting next to the person that does.

The fact is, there are some pretty good reasons why a smaller digital marketing agency like WTS Technologies is sometimes a better choice, even for the big brands.

So next time you’re looking to get big results with your creative projects, think small!

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