5 Simple Reasons Why Your Business Has No Twitter Followers

Have you finally got your head around this whole Twitter lark? You’ve set up a profile, and now you’re waiting for the followers to arrive in their droves? I’ve got some bad news for you. That isn’t going to happen. You’ve got to be willing to put in the effort in order to achieve success via this method of social media. It isn’t easy, though, and there’s a lot you’ll need to know in order to get the most out of it. For now, here are five simple reasons why your business has no Twitter followers.

  • No One Knows That It Exists

How do you expect people to find your Twitter page if no one is aware that it exists? The best way to generate awareness is to start including it in all your marketing material. Put it on posters. Include it in your email signature. Get a web design company to integrate it into your website. If you want people to able to find your page, you’ve got to start making it more visible.

  • Your Tweets Are Boring

Twitter is limited to 140 characters per post, but it’s amazing how boring 140 characters can be! If you’re not varying your Tweets, you’re going about this the wrong way. You need to regularly include gifs, images and videos in order to attract attention. Instead of thinking from a marketing perspective, think from an engagement perspective. How can you get people interested in your page?

  • Your Consistency Is Lacking

Businesses that don’t show enough consistency in their Tweets will be limited in the amount of success they can achieve. You need to be active on a regular basis in order to generate the highest levels of visibility. Tweeting at just a few specific times per day will ensure that your tweets get lost in the pack for many who follow you.

  • You Don’t Understand Mentions & Hashtags

If someone mentions you in a Tweet, they specifically want you to see it. This is great, so don’t let it go to waste by ignoring it. Also, by learning about hashtags, you can reach a bigger audience with each one of your posts. Failing to include either of these tactics in any of your tweets is a very bad idea.

  • You’re Not Integrating With Others

You’ve done all the hard work. You’ve learned about hashtags. You’ve figured out how to create engaging content. But, are you actually getting involved with other companies’ Twitter pages? If you aren’t, you’re missing out on a chance of gaining even more visibility. This is what your timeline is for – start using it to comment on interesting Tweets, for example. Don’t be afraid to retweet something you find interesting either, as your followers might just feel the same way.

We hope we’ve gone some way to helping you understand about followers on Twitter. Ultimately, you’re not going to be getting hundreds of thousands of them, but that’s OK. As long as you follow the tips above, you should be able to create a well-established list of fans.  

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