If you want a product of yours to do as well on the market as it possibly can, then you have probably spent enough time finding the demand for it and ensuring that it is the top quality and design. Yet many failed business owners will tell you that’s not enough. A product needs more than itself to rely on. It needs the right kind of representation. If you’re making any of the following product representation mistakes, then you might discover that it doesn’t find its place in the market quite as easily as you would like.

Using generic design

This is one of those skills that is vital to nail down before your product hits any store shelves. Visual branding isn’t just for the business. It also needs to extend to whatever products are a part of that business. Don’t just go for the most generic packaging you can find. Instead, use options like printed pouches to give it a truly unique image. You need to consider things like making it stand out amongst the rest of the products it will be displayed with as well as what the imagery is supposed to represent to the consumer. In the worst-case scenario, failing to take into design might it difficult for potential customers to even realise what it is you’re trying to sell them.

Not giving it a story

That product design plays into the wider implication of the brand. The brand should extend beyond the visual identity of the product itself. It should also incorporate the marketing you do around it. But if your marketing is just a generic description of what you provide, it’s not going to create much of a need for your product. Instead, your branding needs to have something of a story behind it. It’s not just about what you’re selling. It’s about the essence of it. Is it carefully created by those who have mastered the quality of their craft? Does it offer something new, a taste or experience, for the customer that they’re currently missing? Add a narrative to your product. People will want it to place themselves in that narrative as much as they want the product themselves.

Not finding your believers

There’s only so effective you can be with messaging if you’re doing it all yourself, of course. Every industry and every product has those few potential consumers and influencers. Those who are just the right people to fall in love with the product. If you find those people, then don’t let go of them by any means. True believers in a product can build a hype around it better that most companies could ever hope to. Make sure you’re getting on social media networks and online communities to find those believers. You need to lend them your platform to add some real authenticity to the messaging of your marketing.

Every product needs make sure it has the easiest path ahead cleared for it. This means finding the right aesthetic for it, the right story, and the right people to help you represent it.